So much more than just fashion, this Pre-Fall collection from SIR The Label is going to have you under its spell at first glance. Elaborate, artistic, unconventional, and full of detail, each lookbook from SIR always weaves a tale and shares a story. This release is no exception. Playing with contrasting details and elements of fantasy, this story is dark, imaginative, and carries with it a feeling of quiet rebellion. Whether it be the play between light and dark, the references to amulets and crystals, or the use of antagonistic materials, you’ll quickly discover the story that SIR is trying to tell. As for the fashion itself, boxy black blazers, open back maxi dresses, smocked floral crop tops, blood red maxi skirts, one-shoulder mini dresses with cut-outs, plaid tops with puff sleeves, and ribbed knit dresses are just some of the looks you’ll come across. And yes, while these designs might not feel as dark and elaborate as we made them appear, we highly recommend checking out this collection for yourself. The styling and creative direction for the lookbook is what gives this release its edge.
