Anti Social Social Club and True Religion join forces to present the Winter 2023 collection, aptly titled “Self Indulgence.” This collaboration, following the highly-acclaimed Fall 2023 collection with fragment design, sets the stage for an eclectic blend of classic workwear aesthetics and contemporary street style.
The campaign, featuring Rich the Kid, unfolds in a karaoke bar, capturing the essence of a vibrant and self-indulgent lifestyle. The imagery showcases the rebellious spirit and iconic designs that define this exclusive men’s capsule collection. At the heart of this collaboration are the timeless zipped canvas jackets and canvas pants, epitomizing classic workwear with a modern twist. These pieces seamlessly blend into the streetwear narrative, accompanied by hoodies, sweaters, tees, and a range of accessories, resulting in a comprehensive collection of over 90 styles.
Michael Buckley, Chief Executive Officer of True Religion, expresses admiration for Anti Social Social Club, stating,
“All of us at True Religion love everything that Anti Social Social Club stands for.”
He emphasizes that this collaboration mirrors True Religion’s commitment to inclusivity and the sense of community that ASSC has fostered over the years.
The campaign’s face, Rich the Kid, reflects on the collaboration with heartfelt nostalgia:
“Growing up wearing True Religion, and wearing them while I learned to skateboard, the collaboration with True Religion and Anti Social has definitely been a full circle moment.”
His words capture the sentiment of the collaboration, underlining the organic connection between the two brands and the evolution of personal style.
