When it comes to capturing that ever elusive downtown cool girl esthetic, let’s face it, not every brand has what it takes to reach the top. And even so, reaching the top is only half the battle. Emerging cool girl brands must find a way to stay at the top and continue to reinvent themselves if they want to stay in the game for the long haul. After all, cool girl brands must walk that fine line of staying current, groundbreaking, and making you look so effortless that its as if you didn’t even have to try. But when a fashion label nails down that sought after fresh and edgy vibe, it’s truly a winning combination, and something to marvel at. That’s why we’re obsessed with AREA NYC, and why you’re going to want to keep this fashion label on your radar. A fabulous womenswear and accessory fashion label that was founded in 2014, AREA NYC (@area) has us longing for glamorous nights out in the fashionable meat-packing district, or late night party-hopping in the Lower East Side. With only a few years in existence, this cutting edge brand has already garnered a huge cult following and continues to create timeless and alluring looks for all those who fashion themselves cool girls in the downtown scene and beyond.
There’s no denying that New York based designers Beckett Fogg and Piotrek Pansczczyk, the founders of this exciting fashion label, have created something truly extraordinary. Focusing their attention on quality craftsmanship and dynamic embellishments, there is so much that is right on target with this brand. And while many fashion designers hail originally from big fashion capitals like New York and Paris, this brand’s dynamic duo brings an entirely different trajectory to the design world, and one that is truly refreshing. With Beckett originally hailing from Kentucky, and Piotrek hailing from Poland, their unique points of view and fashion visions from different corners of the globe make them a match made in design heaven. And like many great fashion partnerships often start, the two now New York based designers met at the revered Parsons School of Design while pursuing their Masters in Fashion Design and Society. And the rest as they say, is history.
AREA NYC’s vibe can be described as equal parts witty, glamorous, lighthearted, and current. But you don’t have to take our word for it – just ask the growing fan base of fashion lovers and celebrities near and far who have flocked to the fashion label. Whether they’re being snapped on the streets of New York or gracing the covers of magazines rocking the brand’s fun and edgy looks, there’s something to be said about the expansive and ever-growing fan base for this brand. And in the fashion world, when you have icons like Rihanna, Kendall Jenner, and Bella Hadid, killing it in your looks, you’re doing something right!
We are loving the rock n’ roll, edgy, pop-centric looks coming from this clothing brands latest looks. The Five-Pocket Straight Leg Pant is the missing puzzle piece to your wardrobe that you never knew you needed. Made from eye-popping Beetle green colored stretch fabric, the heart-shaped back seaming is a dream come true. Pair with virtually anything, to achieve a complete look you can rock all year round.
I mean, does Area NYC’s Explosion Dress even need an introduction? The head-turning mini dress in ultraviolet, boasts a crystal trim and oversized bust ruffle to die for. This dress is fun with a capital “F”, and is all you need for your next big event!
There’s no way this edgy fashion label is going to let you get away being casual for casual’s sake. Even their hoodie has flare. Flare, style, and fringe for days that is! The Crystal Fringe Hoodie lets you take even your most comfy casual wear to high fashion standards. With a cropped cut and open-shoulder design embellished with crystal trim, no way you will ever fly under the radar in Area NYC, no matter how hard you try.
We would be remiss to introduce you to Area NYC, and not mention their life-changing accessories! Oh, the accessories! Can you imagine any look that would not be made better by pairing with Area NYC’s Crystal Crochet Earrings? Inspired by the look and craftsmanship of traditional crochet, these gorgeous earrings that come in your choice of orange, gold, or multi-color, are finished with plated brass and crystal, and sparkle like no other. And that’s just the beginning. The silver patent leather Ling Ling Bag with its crystal-cut fringe detailing and the brand’s adjustable Crystal Choker embellished in crystals will utterly elevate all your favorite looks without fail.
Sure, many clothing brands try their hand at that highly sought-after downtown cool girl esthetic, because hey, the reward of nailing it is worth the high risk of failing. But the reality is, that not every brand has what it takes to accomplish that fun, edgy, cool girl vibe and stay in the game for the long haul. But AREA, NYC is different. Its groundbreaking approach to fashion and its global perspective and attention to detail create looks that will turn heads and stay on your radar for years to come. And from the looks of it, the stylish brand isn’t going anywhere anytime soon, and thank goodness for that. Since its inception back in 2014, the brand has been collecting fashion-loving fans (us included), and we can’t wait to see just how this innovative fashion label morphs and changes with the times while staying true to its own unique esthetic. And much like the inspiration behind the brand’s name – the iconic 80’s Manhattan nightclub which is known for fusing art, performance, culture, and music, this rad downtown clothing brand has so much more to offer than meets the eye!
