The newest Spring 2024 campaign for Calvin Klein features BLACKPINK’s Jennie, who has returned as the brand ambassador. Known for their iconic denim and underwear, Calvin Klein showcases Jennie’s stunning looks in the campaign. Since 2021, she has been the face of the iconic American brand and has previously launched her own limited edition capsule collection.
Jennie is captured in the city that never sleeps, New York City, by photographer Mert Alas, wearing Calvin Klein’s Spring 2024 styles. The photo series showcases Jennie in a black bralette and matching boxer brief shorts, adorned with the iconic Calvin Klein logo, topped with a denim jacket. In another photo, she dons a black bra and the Intense Power logo bikini underwear, paired with sleek black patent leather cowboy boots. The boots make a reappearance as she rocks a pair of high-waisted denim shorts and a zip-up denim jacket.
According to Jennie’s statement, she expressed her enthusiasm for returning to be a part of the campaign for the renowned jeans and underwear brand. She particularly loves the combination of the denim zip-up jacket and shorts, which effortlessly creates a stylish and comfortable look. Modeling in Calvin Klein underwear always gives her a sense of empowerment, thanks to the striking waistband and delicate lace accents that allow her to tap into her confidence. She eagerly anticipates her fans’ reaction to the new campaign.
In other related news, BTS member Jung Kook and Kendall Jenner previously starred in Calvin Klein’s Spring 2024 campaign.
