London-based fashion label Self-Portrait has recently unveiled its highly anticipated Pre-Fall 2024 Campaign featuring K-pop group BLACKPINK member Jisoo. Photographer Yoon JiYong beautifully captures Jisoo in a series of portraits taken in a recording studio in Seoul. The images showcase the multi-award-winning musician in various outfits from Self-Portrait’s Pre-Fall 2024 collection, highlighting her chameleonic style and artistic persona. Self-Portrait’s founder and creative director, Han Chong, expresses his admiration for Jisoo’s ability to transform her wardrobe and experiment with different styles. The decision to shoot the campaign in a recording studio was intentional, as it allowed Jisoo to feel at home and capture her most authentic self.
Jisoo effortlessly transitions from playful to serene in the Pre-Fall 2024 Collection. The campaign features stunning dresses, including taffeta mini dresses, soft denim ensembles, and Self-Portrait‘s iconic Guipure lace designs. Additionally, Jisoo showcases a delicate knit two-piece set and elegant evening gowns in striking shades of red and black. Han Chong emphasizes how the campaign reflects the full spectrum of Jisoo’s style, serving as a diary of a modern pop star. From off-duty denim to relaxed twinset knits, fun partywear, and glamorous evening gowns, each outfit embodies Jisoo’s unique fashion choices and captures her dynamic personality.
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