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Korean fashion brand CRANK is characterized by its unique identity “We are still young”. This identity is a call to individuals who defy the norms of age, expressing themselves freely through fashion. The brand’s ethos is deeply rooted in the idea of maintaining a youthful spirit, irrespective of age.
“CRANK is a brand for people who are free to express themselves without an age restrictions with the identity of ‘We are still young’. We design a special daily life with CRANK’s uniqueness and various details.”
CRANK’s uniqueness lies in its ability to design clothes for everyday life, fused with a feminine edge and modern touch. The brand’s uniqueness is further accentuated by its girly aesthetic, which can be seen in every piece it creates. CRANK’s 2024 Spring Collection, aptly titled “Where are you going?”, is a perfect embodiment of its unique identity. Scroll below to get a taste of the brand’s latest Spring 2024 collection.
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