Emma Mulholland on Holiday is a manifestation of vacation nostalgia, dreamed up by Emma Mulholland herself. This brand has captured the hearts of drifting, restless travelers with its 80s and 90s souvenir-inspired looks. It also brings forth a range of laidback yet fun apparel, including slogan tees, hoodies, hats, scrunchies, patterned pants, and cute accessories. Not only that, but the brand also ensures ethical manufacturing practices by carefully selecting manufacturers who uphold respectful treatment and living wages for workers, adhering to the principles set by the ETI Base Code and the International Labour Organisation.
Originally produced in a family-run business in Bali, EM on Holiday has expanded to certified manufacturers in China and India, maintaining a commitment to transparency and fair working conditions. Each collection undergoes rigorous assessment to ensure these standards are met, reflecting the brand’s dedication to understanding and improving its supply chain complexities. From linen pajamas to organic cotton denim, EM on Holiday prioritizes sustainable materials and production techniques, aiming to reduce waste and carbon footprint. Through pre-orders and classic designs reimagined with new prints, the brand encourages responsible shopping and a slow fashion ethos, valuing quality, longevity, and customer feedback every step of the way. Truly, that’s not to love?
