Jumpstarting the first stop on Fiorucci‘s Italian Road Trip is a collection that celebrates Fiorucci’s rich history with the glamour of motor racing and automobiles. Racing is featured heavily within the Fiorucci archive, with an abundance of racing patches, car prints and beautiful hand-drawn scenes of Italy. Drawing upon these iconic pieces of history as inspiration, Fiorucci presents a collection that encompasses the sense of energy and freedom that motor racing represents, and that everybody is longing for right now.
The campaign, shot by Sloan Laurits, looks at a woman wishfully dreaming of travel between picturesque destinations. Her personality is captured between two racing cars, as she transcends beautifully from day to night. The imagery presents the power of fantasy and imagination, something that Fiorucci has championed throughout its history.
Featuring a thrilling mix of go faster vinyls, checkerboard accessories and racing patch printed denim, the collection is the perfect pit stop before we head full-throttle to the winding hills of Tuscany and into the beautiful town of Portofino.
