GOEN.J is a distinguished fashion label founded by designer Goen Jong in 2012, following her graduation from Paris’ esteemed Studio Berçot. Drawing from her seven years of experience in the fashion capital, Jong infuses her collections with a unique blend of architectural structure and refined romanticism, all interpreted through her distinctly feminine perspective. Specializing in lingerie, her designs capture the essence of modern femininity, juxtaposing delicate silhouettes with bold elements.
Despite staying away from traditional marketing strategies and runway shows, GOEN.J has swiftly gained international recognition, finding its place among prestigious retailers like Opening Ceremony and Harvey Nichols Hong Kong. In just two years, the brand made quite an impact on the fashion world, securing placement in all branches of Barneys New York. Jong’s dedication to her craft and unwavering commitment to her design aesthetics have propelled GOEN.J to global success, captivating fashion enthusiasts with its romantic yet contemporary attitude. What do you think? Do you appreciate the balance between delicate femininity and structural integrity? If so, we know GOEN.J will quickly cement itself as a brand to watch as it continues to thrive in the world of fashion and design.
