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Hyein Seo Heads South For Another Fierce In-Your-Face Collection

When Rihanna is your biggest fan, you know you’re doing something right. South Korean born designer Hyein Seo found fashion success at the ripe young age of 23 with her in-your-face namesake fashion label Hyein Seo, but don’t let that little detail define her. Her youthful and confident designs are said to have been inspired by the immaturity of high school students, and her relaxed aesthetic focuses on streetwear and catchy slogans. This season, things take a slightly more mature departure with blazers and some work-inspired sets, but ultimately, 90’s urban-chic oversized silhouettes make up the bulk of the label’s fearless South of the Border collection.

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

Hyein Seo Heads South For Another Fierce In-Your-Face Collection

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