A mesmerizing blend of artistry, nature, and celebrity, luxury fashion house LOEWE’s “Botanical Rainbow” campaign introduces a new generation of scents that is set to redefine the way we perceive fragrances. At the heart of this fragrance journey is the debut of LOEWE‘s Aire Anthesis, a scent that promises to transport you to a world of Spanish elegance and natural beauty. Aire Anthesis introduces us to a unique “LOEWE accord” centered around the Spanish rockrose, a plant known for its delicate yet captivating aroma. It’s a fragrance that strikes the perfect balance between fresh and familiar, offering a scent experience like no other.
The campaign itself is a star-studded affair, featuring the talents of actors Úrsula Corberó, Greta Lee, and Stéphane Bak, all captured through the lens of the renowned photographer Tyler Mitchell. Their presence adds a touch of glamour and sophistication to an already captivating narrative. Greta Lee shines in the campaign, beautifully spotlighting the floral underpinnings of Aire Anthesis. Her images evoke the feeling of walking through a blossoming garden on a sunlit day, making this fragrance an exquisite choice for those who appreciate the finer notes of nature. Úrsula Corberó and Stéphane Bak, on the other hand, introduce us to the timeless elegance of LOEWE 001. For women, the scent combines musk, carrot seed, and cypress, creating a harmonious blend that exudes confidence and allure. Meanwhile, the men’s fragrance boasts a zesty combination of bergamot and tangerine, a fragrance that is both invigorating and refined.
