Jimmy Choo presents its Summer 2024 campaign featuring Sydney Sweeney. Known for her roles in hit TV series like “Euphoria,” Sweeney brings her unique charm and effortless style to the forefront as the star of this campaign. Photographed by Oliver Hadlee Pearch, the campaign captures the essence of California’s carefree spirit, showcasing the latest collection of shoes and accessories from Jimmy Choo.
Sandra Choi, the creative director of Jimmy Choo, drew inspiration from the brand’s DNA and the vibrant energy of California for the Summer 2024 campaign. Choi wanted to transport Jimmy Choo to the sun-soaked landscapes of California, embracing the casual glamour and coolness that the state represents. From the red carpets of LA to the relaxed and laid-back vibes, California is the perfect backdrop to explore the contrasts and mix of dressed-up and dressed-down styles that define the collection.
Alongside the stunning footwear collection, the Jimmy Choo Summer 2024 campaign introduces some must-have accessories. The Cinch handbag steals the spotlight with its unique drawstring closure, creating a softly cinched and elongated silhouette. Other standout pieces include the Diamond Shoulder East-West and Diamond Crossbody bags, both available in new finishes. These accessories perfectly complement the footwear collection, adding a touch of glamour and sophistication to any outfit.
