Photo via @jennierubyjane
When you check out K-pop powerhouses like Jennie from Black Pink or IU, their makeup screams youthful rebellion with a touch of glam. This look, known as “ingenue makeup,” takes its name from the French word “ingénu,” meaning innocent. But don’t be fooled – it’s all about sweet, main-character vibes with a soft, demure, and ethereal glow that packs a punch. While some might say this look suits delicate features best, the modern ingenue makeup style is a game-changer for everyone. Keep reading to get the lowdown and nail this mesmerizing look.
Ingenue makeup is all about a natural, fresh-faced look, so start with strategic foundation placement. Instead of applying the product everywhere, apply a few swipes on the cheeks, forehead, and chin, then blend seamlessly. Use a creamy concealer under the eyes to brighten and smooth the area. Next, grab a bronzer stick to subtly sculpt the cheekbones and forehead, choosing a shade that’s not too dark to avoid a muddy finish. For a lifted appearance, apply a matte mauve blush to the top part of your cheekbones, adding a soft flush that enhances the overall youthful glow.
For the eyes, start by sweeping a light brown eyeshadow across the entire lid to add warmth. Use the same shade to define the bottom lash line. Next, layer a glimmering shadow on the lids, opting for soft pastels like pink or lavender to complement the ingenue makeup look. Use a brown or grey pencil eyeliner to create a subtle wing at the outer corner before applying mascara. Accentuate the brow bone, nose bridge, and cheeks with a highlighter for a radiant finish. Finally, complete the look with a touch of pink lip gloss for a fresh and youthful glow.
The ingenue makeup is so sweet and charming, you’ll want to add it to your beauty rotation.
