Maison Margiela revealed its foray into the metaverse with a digital rendition of its legendary Tabi Boots, aptly named MetaTABI. This limited-edition NFT collection offers a token-gated product experience, granting access to exclusive perks and potentially even a coveted pair of boots or a custom leather wallet.
When it comes to transforming physical fashion into its digital counterpart, Maison Margiela turned to The Fabricant, a renowned Amsterdam-based team of technologists and designers. The Fabricant is a firm believer in the long-lasting value of digital fashion, citing sustainability, scalability, and profitability as its core tenets. Kerry Murphy, co-founder and CEO of The Fabricant, envisions a future where individuals express their identity and personality through digital dresses and accessories in online spaces, while minimizing the need for physical clothing.
Unlocking the Benefits of MetaTABI
The Maison Margiela MetaTABI collection offers two tiers of benefits for token holders. Let’s take a closer look at what each tier entails:
Tier 1 Benefits
1. MetaTABI NFT White: A rare digital fashion collectible limited to just 15 pieces.
2. Physical limited edition hand-made Tabi Boots: Crafted with the utmost care and adorned with a golden foil animation, only 15 pairs of these boots are available, showcasing Maison Margiela’s unrivaled craftsmanship.
3. Mint-Pass: Priority access to Maison Margiela’s upcoming Web3 projects, including exclusive programming, virtual experiences, gaming activations, and collaborative partnerships.
4. Invitations to Web3 community events and activations: Get the chance to engage with like-minded individuals and participate in exciting virtual events.
5. Gaming wearables for Ready Player Me and The Sandbox: Stand out in the metaverse with exclusive digital fashion items.
Experience MetaTABI as sculptures in Augmented Reality: Immerse yourself in the beauty of MetaTABI through augmented reality experiences.
Tier 2 Benefits
1. MetaTABI NFT Black: A digital fashion collectible limited to 1,500 pieces, offering a touch of exclusivity to its owners.
Physical customized black leather Maison Margiela wallet: A sleek and stylish accessory that complements your digital fashion collection.
2. Mint-Pass: Priority access to Maison Margiela’s upcoming Web3 projects, including exclusive programming, virtual experiences, gaming activations, and collaborative partnerships.
3. Invitations to Web3 community events and activations: Connect with fellow enthusiasts and stay up-to-date with the latest developments in the metaverse.
4. Gaming wearables for Ready Player Me and The Sandbox: Express your unique style in virtual gaming environments.
Experience MetaTABI as sculptures in Augmented Reality: Bring the beauty of MetaTABI to life through immersive augmented reality experiences.
The Physical and Digital Union
One of the most intriguing aspects of the Maison Margiela MetaTABI collection is the fusion of physical and digital fashion. Tier 1 holders have the privilege of owning a limited-edition handmade pair of Tabi boots, crafted to reflect Maison Margiela’s legacy of artistry. Tier 2 holders, on the other hand, receive a custom black leather wallet, a symbol of sophistication and style. Owning a MetaTABI NFT not only grants access to exclusive digital assets but also unlocks the ability to showcase Tabi wearables within The Sandbox and Ready Player Me experiences. Whether you’re exploring virtual worlds or attending virtual events, MetaTABI ensures that you make a unique fashion statement.
How to Participate in the MetaTABI Mint
Mark your calendars for the highly anticipated MetaTABI collection launch. The Fabricant’s website will be the platform for this event, with a pre-sale process facilitated by the Aura Blockchain Consortium’s Multi Token Minter smart contract. Exclusive early access will be granted to individuals who have secured tokens through Maison Margiela’s Web3 numbers game, Maison Margiela VIC, as well as members of The Fabricant community and subscribers to the pre-sale newsletter and Discord channels.
The 14-hour pre-sale window begins on April 16 at 18:00 CET (12 pm ET or 9 am PT) for eligible community members. The Public Sale commences on April 17 at 8:00 CET (11 pm PT or 2 am ET on April 18) and will last for 72 hours or until supply sells out. Don’t miss this opportunity to become a part of the Maison Margiela MetaTABI revolution.
