Known for its androgynous, geometric minimalistic collections, contemporary women’s fashion label MAX.TAN presents its SS18 collection entitled “Continental Drift.” In a nutshell – The theory of continental drifts realised in the modern age; new media, digital communications as a catalyst. The state of the world currently – the world becoming one, clashing cultures, social conflicts and fake news.
Inspiration – The earth moves; “fashion changes”, so they say. The concept of a moving earth has long captured MAX.TAN’s imagination and fascination. This collection is all about Continental Drift. Could it be the tectonic shift that is making people crazy? Greed, ignorance has proven to be the root disaster for humanity and the world is currently having an epic meltdown. Global warming, capitalism and so on.
Searching for elements that reflect the zeitgeist through the ultimate human journey and try to translate them into wearable “shits” in hope of resonating with our chakra and connects us back to nature. You can think of MAX.TAN as a collector with a mind that thrives on variety. The cabinet (of curiosities) of Dr. Caligari. There you can find everything from old Novas to sacred texts and pulp fiction titles of hard mid-century lesbianism.
