Fusing the worlds of K-pop and high fashion, K-Pop boy band Riize has been announced as the newest house ambassadors for the iconic luxury brand, Louis Vuitton. The young and talented group has captured the attention of the fashion world with their trendsetting style and confident fashion choices. With just three months since their debut, RIIZE’s meteoric rise to fame showcases the growing global influence of K-Pop talent in the fashion industry.
The Rise of RIIZE
RIIZE burst onto the scene in September with their debut single album, “Get A Guitar,” which quickly made waves in the music industry. Their unique blend of guitar and sax-infused singles captivated listeners and propelled the group to new heights of popularity. The album sold over a million copies in its first week, solidifying RIIZE’s status as a high-speed million-seller.
Louis Vuitton’s Affinity for K-Pop Talent
Louis Vuitton’s decision to collaborate with RIIZE follows their successful partnerships with other K-Pop stars. K-Pop icons BTS paved the way as the first group collectively signed to Louis Vuitton in April 2021, and they made a memorable appearance in the brand’s runway show that year. The addition of RIIZE as house ambassadors further strengthens Louis Vuitton’s ties with South Korea and its booming luxury market.
The Style and Influence of RIIZE
Riize has gained recognition not only for their musical talent but also for their distinctive fashion choices. The group’s comfortable and liberating style has resonated with fans, leading to a significant following on social media platforms such as Instagram and TikTok. With 2.6 million Instagram followers and 1.8 million TikTok followers, RIIZE has become a fashion inspiration for many.
Louis Vuitton’s Statement on RIIZE
In an official statement, Louis Vuitton expressed their excitement about collaborating with RIIZE. The brand acknowledges the group’s unique presence, personality, and music, which have garnered global attention since their debut. Louis Vuitton views RIIZE as trendsetters who embody the values of the brand, making them the perfect fit as house ambassadors. The fashion powerhouse looks forward to embarking on a creative journey with RIIZE and supporting their future endeavors.
