LU’U DAN

LU’U DAN, which takes its name from a Vietnamese phrase meaning “dangerous man”, is the fashion line created by Hung La, a London-based designer. Having gained experience under renowned fashion icons such as Phoebe Philo and Nicolas Ghesquière, La has a strong understanding of how clothing design can shape narratives. The brand’s striking and clean collections feature innovative knitwear, thought-provoking prints, and bold color schemes that challenge stereotypical perceptions of Asian identity. By revitalizing traditional practices and giving them a new perspective, LU’U DAN strives to create a more diverse and progressive legacy through its contemporary fashion vision.