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Founded in 2017 by twin brothers Loïc and Swann Joachim, Lownn offers a simplistic interpretation of the practical uniform. The Paris-based brand disregards fads and seasonal collections in favor of creating timeless clothing and accessories inspired by traditional workwear silhouettes. The collection features drop-shoulder shirts, cozy wool jackets, pleated cargo pants, and wide-leg trousers, all designed to effortlessly serve as year-round essentials. The brand’s monochromatic offerings boast functional details that enhance the clean lines, dark tones, and relaxed fits. By sourcing the finest materials from Japan and Italy, Lownn provides pristine Parisian-style pieces perfect for everyday wear.
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Lownn redefines menswear with its seamless fusion of Parisian finesse and contemporary edge. Think sharp tailoring that’s effortlessly modern.
Lownn is committed to thoughtful production. Their pieces are crafted with a focus on longevity and conscious materials, aligning style with sustainability.
Very. Lownn’s clean lines and timeless silhouettes make their garments adaptable for both laid-back settings and more elevated affairs.
Think minimalist chic with a twist. Lownn blends classic cuts with unexpected details, creating a vibe that's understated yet undeniably cool.
Effortlessly. Lownn's pieces are designed with versatility in mind, making them perfect staples that blend seamlessly into any fashion-forward wardrobe.