Korean streetwear brand, SJYP, does it again with their Pre-Spring ’18 lookbook. Serving up avant garde and cheeky styles, they somehow always manage to surprise us with their unique designs, and this collection is no exception. Styled by Yeyoung Kim, we’re presented with bold color, fishnets, distressed denim, light washes, and unconventional cuts that are impossible to ignore. Most notably, you’ll also likely notice all the on-trend denim pieces available, which isn’t too surprising since SJYP is most well known for its impressive denim designs. Photographer, Less, captures a relaxed and vibrant model named Julie in the designs, making it even more clear how easy to wear and versatile these pieces can be for the modern woman. Combine that with impressive hair and makeup done by Son Hyejin and Park Iwa, and we’ve got ourselves some looks that we know will be inspiring style lovers from all over.
Take a Peek At SJYP’s Latest Collection For Some Major Style Inspiration
Latest from The Cool Hour
Timeless Staples By Eterne Always Please
Eterne is one of those brands that always gets us excited about fashion, and with a mission to provide women with quality craftsmanship and wearable luxury, really, this shouldn’t come as much of a shock…
Boteh Brings Boho Flair To The Summer Season With This Latest Campaign
We’re obsessed with all things Boteh, and once you see their Spring/Summer ‘24 campaign, we don’t think you’ll have any difficulty discovering why. Titled “Reve”, this collection highlights all the bold prints…
Zimmermann Helps Elevate Your Beach Style With Ease
To step up your style game on the beach this summer you need to check out the Summer Swim campaign for 2024 by Zimmermann. Forever impressing us with their elite style, intricate design…
Get Glam With 60s Inspired Makeup
Complete with a head-turning smokey eye sculpted cheekbones, we’re here to dive into the step-by-step process of the 60s inspired makeup trend.