For Spring/Summer 2020, Suboo presents Lumière; a new collection of ready to wear, resortwear and swimwear for the modern summer siren.
Embodying the spirit of the season, Sabina Socol stars in the campaign shot in the South of France. Inspired by Brigitte Bardot, and the effortless 1960s glamour that she is synonymous with, the collection includes an electric mix of summer pieces ready to take on a weekend filled with sun kissed days and balmy nights. This season the Suboo girl is a free-spirited star; a lover and an adventurer, who walks her own path with a modern style true to herself. Lumière is a collection made for the sirens of today.
Sabina Socol, French influencer and model, serves as the face of Lumière and brings her fresh, effortless approach to the campaign. On holiday in the French Riviera, in the quaint town of La Colle sur Loup in the height of a European summer, Sabina takes her favourite pieces from Suboo’s Spring collection, and captures wistful snapshots of nostalgic days spent exploring gardens and lazing by the pool. The playful images showcase Suboo’s much-loved metallic knitted dresses and Australian-made swimwear.
“We have been such fans of Sabina for the longest time, so it was a pleasure to collaborate with her on this campaign. Her effortless approach to fashion and styling is one of the many reasons she’s so well-loved, and it really offers a natural tone to the whole campaign. Simply put, she was the perfect fit for the brand and for Lumière.”
– Sue Di Chio, founder of Suboo
Comprised of two key drops (February and March) the Lumière collection is a fresh new take on Spring/Summer dressing for the Suboo girl. An adventurous spirit shines through Sabina’s images in bold, signature animal prints and bright yellow linens, with matching swimwear styles to create the perfect day to night look.
The new Jacquelyn knits are a key feature, in a high-metallic gold stripe with pop pink and orange, in both apparel and swimwear, for effortless glamour synonymous with Sabina’s personal style.
Suboo’s next step towards a more sustainable practice includes the Brigitte Check swimwear fabric created with a yarn made from recycled plastic bottles. The brand is also excited to announce that as of this season, all swing tags are being produced using recycled cardboard, organic cotton strings and recycled plastic toggles.
Stylist & Video: Ally Chloe @allychyloe_
Photographer: Jessica Ruscoe @jessica_ruscoe
