Based out of Korea, Why Not Us is a brand that’s impossible to ignore. Inspired by pop culture like ‘90s movies, indie music, and experimental paintings, Why Not Us feels nostalgic, playful, and unconventional all at the same time. It takes all the trends you knew and loved from the past, and gives them a modern spin. For instance, with this latest release, we’re reintroduced to psychedelic prints, ribbed collared tees, tie-dye mini skirts, zebra prints, matching sweatsuits, fur-trimmed cardigans, and low-rise jeans. Even the hair, makeup, and styling of the pieces fit in perfectly with this aesthetic. For instance, colorful hair clips, crimped hair, scrunchies, and combat boots all help lend themselves to a look that screams the late ‘90s, early 2000s. So go ahead, step back in time with these cool new designs. Once again, Why Not Us proves that stepping back in time doesn’t have to feel out of date or out of style. Sometimes letting the past inspire you can be the most stylish thing you can do.
