For design with integrity, you can’t do much better than Auralee. Founded by designer Ryota Iwai in 2015, this brand has quickly become one of the go-to destinations for carefully tailored, precise designs that still carry a sense of relaxed ease to them. They are sophisticated and chic, yes, but there’s nothing constricting or overly stuffy about any of the designs. Instead, we find womenswear staples that showcase carefully sourced materials, relaxed tailoring, and tasteful color palettes that make wearing these designs a total breeze. If you want to get a better feel for what we’re describing here, we highly recommend taking a look through the Autumn/Winter ‘21 collection. With lightweight knits, loose silhouettes, and an unfussy style, it isn’t hard to identify this as an Auralee collection. More particularly, some of the designs you’ll discover in this lineup include belted trench coats, ribbed orange cardigans done in an oversized fit, simple sherpa zip-up jackets, lightweight blue crewnecks, pale pink lightweight tunics, and tailored plaid pantsuits if you’re looking for something a little more elevated. Regardless, though, whether you’re looking at a more casual piece or something a little more elevated, the ideal balance is always achieved with both aesthetics, providing us with something that feels both elevated and casual. Trust us, while this might be a difficult balance to strike, Auralee does it with ease. Discover the brand for yourself to see what we mean.
