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AURALEE
AURALEE is a Japanese fashion label that is headed by designer Ryota Iwai. Established in 2015, AURALEE offers beautifully tailored womenswear that can be incorporated into the daily wardrobe. Classic fashion staples are re-thinked through a modern lens, reflected through Iwai’s use of unique fabrics and quality textiles. Shop the latest collection from AURALEE, ranging in dresses, cardigans, pants, knitwear and accessories.
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Frequently Asked Questions About AURALEE
What makes AURALEE pieces so special?
AURALEE blends minimalist chic with impeccable craftsmanship. Think elevated basics with a Japanese edge — pure, understated elegance.
Are AURALEE clothes sustainable?
Absolutely! AURALEE is committed to eco-friendly practices, using high-quality, sustainably sourced fabrics that prioritize both style and Earth.
How does AURALEE sizing work?
AURALEE offers a relaxed fit with an emphasis on comfort. Perfect for those who love a laid-back silhouette with a touch of sophistication.
What's the vibe of AURALEE collections?
Effortless sophistication. AURALEE captures that cool, collected vibe — think muted tones, clean lines, and pieces that transition seamlessly from day to night.
How can I style AURALEE in my wardrobe?
Pair AURALEE with your favorite classics for a timeless look. Layering is key — mix textures and tones to play up the brand’s distinctive cool.