Model and fashion icon Bella Hadid is venturing into new territory with the launch of her eagerly anticipated fragrance brand, Orebella. The name, stylized as ‘Ôrəbella, is derived from Bella Hadid’s Arabic family name and translates to “iron ore” – a precious material used for extracting valuable minerals. Orebella represents a distinctive blend of luxury, creativity, and individuality, capturing the essence of Bella Hadid’s own aura.
“Fragrance has always been at the center of my life, helping me feel in charge of who i am and my surroundings. these scents blend my past, present, and future– a universe that elevates mood, energy, and aura.”
Bella Hadid first mesmerized her fans on February 22, 2024, when she teased the arrival of Orebella through an enigmatic video posted on Instagram. The video began with a close-up of Bella’s eye, gradually transitioning to scenes of nature, including an ocean and a field. As the video reversed, a logo appeared – a lowercase letter “B” enclosed within a circle. The screen then flashed with the name “Orebella” in the same font as the logo, accompanied by the alluring phrase, “reveal your alchemy.”
Orebella may have been officially introduced in February 2024, but its inception dates back much further. Bella Hadid shared a clip from a year ago, on February 22, 2023, in which she excitedly discussed an important meeting she had booked. The significance of the date, which aligns with the angel number 222, added an air of mystery to this secret endeavor. Although the location and brand involved in the meeting were intentionally concealed, it marked the beginning of a journey that would culminate in the creation of Orebella.
The veil of mystery surrounding Orebella was finally lifted on March 30, 2024, as Bella Hadid unveiled the details of her fragrance brand. Orebella represents Bella’s foray into the world of perfumes, capturing her passion for scents and her desire to create a brand that resonates with her own unique style. The brand’s official launch took place on April 30, 2024, marking a momentous milestone in Bella Hadid’s entrepreneurial journey. The collection features three fragrances – Window2Soul, Salted Muse, and Blooming Fire.
Window2Soul: As its name suggests, Window2Soul invites you to peer into the depths of your soul. This floral fragrance captures the essence of blooming flowers, evoking a sense of delicate beauty and introspection. With its enchanting blend of floral notes, Window2Soul serves as a gateway to self-discovery and personal growth.
Salted Muse: Prepare to be captivated by the allure of Salted Muse, a fragrance that transports you to windswept shores and sun-kissed beaches. This woody scent combines the warmth of sandalwood and the freshness of sea salt, evoking a sense of endless summer and carefree joy. Salted Muse celebrates the spirit of adventure and embraces the natural beauty that surrounds us.
Blooming Fire: Immerse yourself in the vibrant tropical paradise of Blooming Fire. This fragrance ignites the senses with its intoxicating blend of exotic florals and warm spices. Evoking images of lush rainforests and vibrant sunsets, Blooming Fire celebrates passion, vitality, and the beauty of embracing your true self.
Each fragrance within the Orebella collection is carefully crafted to provide a sensorial experience like no other. Alcohol-free and enriched with essential oils, these scents are designed to be inclusive and accessible to all. Bella Hadid’s personal sensitivity to traditional fragrances that contain alcohol inspired her commitment to creating a line that is gentle and suitable for everyone.
