1XBLUE is an emerging fashion brand that has been making waves in the industry with its unique blend of creative expression and personal storytelling. Founded by Lois Saunders, the brand is a testament to her passion for fashion, art, and individuality. Growing up in a creatively rich environment, with a hairstylist mother and an artist father, Lois was exposed to the beauty of art and fashion from a young age. This early exposure influenced her design philosophy, leading her to create clothing that is not just wearable but also an artistic statement. Her work is heavily inspired by historical art, archives, and old films, making each piece from 1XBLUE a blend of contemporary fashion and timeless artistry.
The brand’s collections are known for their bold prints, vibrant colors, and innovative use of fabrics. Lois’s creative process often involves hunting through fabric warehouses and museums to find inspiration, which she then translates into unique designs. For instance, a recent collection was inspired by a statue adorned with a rosary, leading to a fabric design that merges religious iconography with modern fashion aesthetics. This dedication to creativity and innovation is evident in every piece, from the intricate designs to the thoughtful use of materials. 1XBLUE’s offerings are versatile, catering to various moods and occasions—whether it’s a chic dress for a night out or a casual outfit for a relaxed day.
Social media plays a significant role in 1XBLUE’s growth, helping Lois connect with a broader audience and collaborate with other creatives. Despite the pressures of maintaining a social media presence, Lois has remained true to her vision, creating designs that resonate with her personal style and artistic influences. The brand has even caught the attention of high-profile personalities, further solidifying its place in the fashion world. With its distinctive approach to fashion and a strong emphasis on personal expression, 1XBLUE is a brand that speaks to those who appreciate clothing as a form of art and self-expression.
