In a collaboration that’s sure to get all Ditto fans excited, eyewear brand CARIN has teamed up with the popular Kpop group, NewJeans, for its latest Spring 2024 campaign “NewJeans, New Rhythm”. Known for their girl-next-door image and contemporary take on 90’s inpsired musical stylings, NewJeans brings a youthful and trendy vibe to the campaign. The collaboration aims to showcase CARIN’s diverse range of eyewear options and highlight the brand’s inclusive and culturally aware values.
NewJeans, formed by ADOR, is a South Korean girl group that debuted on July 22, 2022, with their hit single “Attention.” Composed of five talented members – Minji, Hanni, Danielle, Haerin, and Hyein – NewJeans quickly captured the hearts of Kpop fans worldwide. Their catchy music, energetic performances, and relatable image have propelled them to success, with multiple chart-topping singles and albums.
The “NewJeans, New Rhythm” campaign introduces a collection of eyewear inspired by the group’s vibrant energy and contemporary style. CARIN’s designers have curated a range of sunglasses and eyeglasses that reflect the individuality and confidence embodied by NewJeans. From round and square frames to cat-eye and aviator styles, the collection offers something for every fashion-forward individual.
At the core of CARIN’s philosophy is the belief in comfort and practicality. Each design is carefully crafted to ensure a comfortable fit and ease of wear throughout the day. CARIN understands that eyewear should not only be stylish but also functional, allowing the wearer to go about their daily activities without any hindrance. By prioritizing comfort, CARIN ensures that their eyewear becomes an extension of the wearer’s personal style, enhancing their overall confidence.
In other related news:
NewJeans’ Member Hanni is Officially Gucci Beauty’s New Global Ambassador
Celine Announces NewJeans Member Danielle As Its Global Ambassador
NewJeans Member Hanni Goes Y2K For New UGG Campaign
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