Ralph Lauren has always been a gifted storyteller. Throughout his illustrious career, he has staged numerous runway spectaculars, each one more grand and extravagant than the last. However, for his Fall / Holiday 2024 Collection, Lauren decided to take a different approach. Sensing a certain fatigue with experiential runway shows and the fashion circus surrounding them, he returned to where it all began – his offices. In doing so, he embraced simplicity, intimacy, and a renewed focus on the authenticity that has defined his brand for over five decades.
For his latest collection, Ralph Lauren showcased his designs to an intimate 100-person audience at his Madison Avenue headquarters. This back-to-basics approach allowed him to create a personal connection with the attendees, offering a glimpse into his creative process and the essence of the Ralph Lauren brand. It was a departure from the lavish settings he had become known for, such as Central Park and the Brooklyn Navy Yard, but it was a return to the core values that have shaped his career.
Lauren has always been a champion of diversity and inclusivity in his designs, and his Fall / Holiday 2024 Collection was no exception. He emphasized the importance of a diverse sensibility, recognizing that people today want to express their individuality and have a voice through their clothing choices. The collection showcased a range of styles, from sleek tailoring to soft and cozy outerwear, from romantic tulle to casual cable knits. It celebrated the idea that there is no one way to dress, encouraging women to mix and match, creating their own unique and eclectic looks.
