Cheyma’s SS18 collection will have you travel within the most subtle layers of softness, femininity and happiness. The made-in-Paris fashion brand invites you to dive into Blooming Desert, the sweet oxymoron of the childhood dreams combined with the powerful minimalism of womanhood, the blossom of colors and the simplicity of the desert. Enjoy the lookbook photographed by Rodolphe Bricard starring Maïté Lefèbvre, with hair & make up by Ouafae Lahmami and styled by Imogen Leroux.
Cheyma Is Fashion With a Touch of Whimsy #GetToKNowTheBrand
Latest from The Cool Hour
Take Your Minimal Outfits To The Next Level With A Wide Belt
Belts can serve as a fashion statement in their own right. The return of the ultra-wide belt is a perfect example of this, offering a straightforward yet impactful method to enhance your look with texture and dimension.
This Outfit Is A Must For Tenniscore Fans
With Zendaya hot off the Chanllengers press tour, it appears that tenniscore is set to become the hottest athleisure trend of 2024. As we prepare for the summer months ahead, there’s nothing better than relying on sporty…
Timeless Staples By Eterne Always Please
Eterne is one of those brands that always gets us excited about fashion, and with a mission to provide women with quality craftsmanship and wearable luxury, really, this shouldn’t come as much of a shock…
Boteh Brings Boho Flair To The Summer Season With This Latest Campaign
We’re obsessed with all things Boteh, and once you see their Spring/Summer ‘24 campaign, we don’t think you’ll have any difficulty discovering why. Titled “Reve”, this collection highlights all the bold prints…