When it comes to embodying the essence of the Upper East Side, there’s no one quite like Leighton Meester. Best known for her iconic portrayal of Blair Waldorf in the hit TV series Gossip Girl, Meester has captivated audiences with her style and talent. Now, she’s taking her Upper East Side charm to a whole new level as the face of the Edie Parker x St. John Burn Bag campaign.
American heritage brand St. John has come together with Edie Parker to create a limited edition tweed release of their popular Burn Bag. This collaboration brings together the timeless aesthetic of St. John and the designs of Edie Parker, resulting in a collection that blends uptown sophistication with downtown edge. The Burn Bag, introduced by Edie Parker in 2023, has quickly become a must-have accessory for influencers and fashion editors alike. With its cleverly integrated retractable lighter holster, it ensures that no lady is ever without her fire. For this collaboration, St. John knitted blankets from archival yarns at its Southern California headquarters, creating one-of-a-kind fabrics that embody the essence of St. John’s rich heritage.
Shot by Christian Soria, the campaign features Leighton Meester in all her Upper East Side glory. Known for her portrayal of the glamorous and sometimes hostile Blair Waldorf, Meester effortlessly channels her character’s iconic style as she lounges around a luxurious hotel in custom St. John tweed attire. The images capture Meester’s bad-girl antics, showcasing her as the ultimate Upper East Sider gone bad. If you’re eager to get your hands on the Edie Parker x St. John Burn Bag collection, you’re in luck. The collection is available for presale exclusively on April 20 at stjohnknits.com and edie-parker.com.
