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UNNA

UNNA, a Swedish label, offers sustainable and mindful activewear that promotes personal growth. After a health scare, founder John-Ruben Holtback was inspired to make a change and launched the brand in 2022 to encourage individuals to express themselves while pursuing a healthy lifestyle. The brand boasts a versatile color palette, including neutral, jewel, and pastel tones, and creates high-performance, eco-friendly workout gear. Its utilitarian caps, jackets, and shorts are infused with quirky details that add a dynamic touch, while its T-shirts and hoodies feature uplifting messages and graphics that promote a wellness-oriented mindset. With its minimalist aesthetic, holistic philosophy, and functional designs, UNNA is a pioneer in the world of contemporary activewear.

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Frequently Asked Questions About UNNA

UNNA faq

What sets UNNA apart in the fashion scene?

UNNA is your go-to for the effortlessly chic aesthetic. Think of it as the perfect blend of minimalist design with a bold twist — fashion-forward yet timeless.

How should I care for my UNNA pieces?

Handle with care and love — hand wash or delicate cycle is your best bet to keep those sleek lines and luxe textures intact.

Is UNNA size-inclusive?

Yes — UNNA celebrates diversity with a range of sizes designed to flatter every silhouette. Because style has no boundaries.

What's the inspiration behind UNNA collections?

UNNA draws from urban landscapes mixed with natural elegance, resulting in pieces that feel fresh, modern, and ready to turn heads.

Can UNNA pieces transition from day to night?

Absolutely. UNNA's designs embrace versatility with effortless styles that can take you from coffee to cocktails without missing a beat.