The Vibe :
⊹ Karina joins athletes and artists in Nike’s joint Studio and Solo Fleece campaign.
⊹ The women’s collection spans two fits and three fabric weights.
⊹ Birch Heather and Total Black lead the opening color lineup.
⊹ Hoodies, sweatshirts, shorts and sweatpants form one coordinated fleece system.
Karina has joined Nike’s Studio Fleece campaign, appearing alongside Alysa Liu, Jazzy Davidson, Sha’Carri Richardson, Moses Itauma, Lauren James, Reece James and Yeat. The cast brings together athletes and artists for a joint Studio and Solo Fleece rollout built around what Nike calls the everyday athlete. Karina wears a Birch Heather zip hoodie and matching sweatpants over a black cropped top, keeping her part of the campaign firmly inside gray-sweatsuit territory.
Studio Fleece was developed using feedback from more than 300 women and covers crewneck and quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants. Standard silhouettes come in lightweight, mediumweight and heavyweight options, while the roomier oversized fit is offered in heavyweight fleece. Lightweight and mediumweight pieces receive a five-time sueded face treatment; heavyweight styles use a brushed reverse-heather construction for added shape and warmth.
Nike also adjusted the smaller details, including the hood construction, cuffs, trims and overall proportions. Cleaner lines and Lyon Blue labels distinguish Studio Fleece from the brand’s traditional fleece, while Total Black uses a new dye formula developed to hold its rich color for at least 30 washes. Birch Heather gives the campaign its familiar sport-gray uniform, carried across zip hoodies, pullovers and relaxed bottoms. Studio Fleece is already rolling out through Nike and select retailers, with its worldwide release scheduled for September 1 and more styles due afterward. Find more from Nike clothing on The Cool Hour.
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Brand DNA
Founded in Oregon in 1964 by Phil Knight and Bill Bowerman, Nike reshaped sport and street style through athlete-led design, the Swoosh, Air cushioning, performance apparel, and era-defining sneakers.
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