100% Pure Maracuja Mascara

Name: 100% Pure Maracuja Mascara
Brand: 100% Pure
SKU: 1CMMDC10g
Price: 28.00 USD
Availability: InStock

100% Pure

$28.00

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Product Insights & Style Tips

100% Pure Maracuja Mascara in Dark Chocolate delivers low-key glamour in the gentlest way possible. The texture is rich—think creamy, not heavy—and glides on with a silky slip that comes straight from nutrient-dense maracuja oil and antioxidant-packed black tea leaves. There’s a plush intensity to the color: dark, earthy, and softly defined, never harsh or inky. Everything about this mascara feels fresh—from its earthy pigment to the subtle, naturally grounding scent left behind by real botanicals.

This clean mascara gives lashes a lift that looks natural yet striking, lengthening and separating without clumping or weighing down even the finest strands. The formula subtly builds—easy to layer, easy to remove—holding its shape without flaking or smudging, even on sensitive eyes. It resists water and humidity, making it a dependable swipe for coffee runs, work days, or spontaneous nights out. The wand deposits just enough color for feathery fullness, while the gentle ingredients keep lashes soft and happy through every transition—no dryness, no irritation.

100% Pure has staked its claim as a leader in sophisticated, natural beauty since launching in California’s wine country, and the Maracuja Mascara embodies that cultivated ease. For anyone navigating the space between effortless, holistic beauty and impact-driven makeup, this mascara belongs on the top shelf. Try it with a bare, radiant complexion and brushed-up brows for a finish that’s as modern as it is mindful.

Materials / Fabrication

100% Pure Maracuja Mascara in Dark Chocolate
Infused with lash conditioning nutrients
Pigmented with black tea leaves
Nourishing, lengthening, and volumizing formula
Water and smudge resistant
Free from synthetic chemicals, synthetic dyes, artificial fragrances, chemical preservatives, and toxins
Vegan and cruelty-free
0.35 oz
Made by 100% Pure, founded in Napa, California

Recommended Care

Store mascara in a cool, dry place away from direct sunlight.
Ensure cap is tightly closed after each use to prevent formula from drying out.
Do not dilute with water or any other substance.
Replace mascara every 3-6 months to maintain eye health and product efficacy.
Gently remove with a mild, natural eye makeup remover or warm water.
If irritation occurs, discontinue use immediately.

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About 100% Pure

100% Pure is a beauty and skincare brand dedicated to creating high-performance formulas using only natural, plant-based ingredients. Founded in 2005, the brand offers a wide range of skincare, body care, hair care, and fruit-pigmented makeup products, all formulated without synthetic chemicals, artificial fragrances, or harsh toxins. Committed to cruelty-free and vegan principles, 100% Pure emphasizes ingredient transparency and sustainability, with eco-friendly packaging and thoughtfully sourced botanicals. Shoppers looking for clean beauty essentials will find everything from antioxidant-rich serums and cleansers to mascaras and lipsticks, all designed for visible results and effortless daily routines. The brand’s focus on purity and efficacy has made it a go-to for those seeking truly natural beauty alternatives.