Hailey Bieber Leads Alaïa’s New Archetypes Campaign
Hailey Bieber fronts Alaïa’s Archetypes campaign for Summer Fall 2026, photographed by Tyrone Lebon inside his London gallery Grace Mews. The campaign places Bieber within a spare interior of glass furniture, clean architecture, and near monochrome tones, giving the clothes a direct frame through jersey, leather, suede, red poppy print, and precise body led construction.
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