AMO Denim Is for Anyone Still Searching for Their Forever Jeans
AMO Denim is built around a familiar problem: vintage jeans look great until the rise, inseam or waistband decides otherwise. Founded in Los Angeles by denim veterans Kelly Urban and Misty Zollars, the women-designed label keeps the faded washes and broken-in personality while giving the fit a modern reset. The result is denim that looks as though it already has a history, without requiring years of thrift-store trial and error.
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