ASICS White Gel-Cumulus 16 Sneakers

FP Movement x ASICS Collaboration Launches Golden Hour Sneakers

Kiko Kostadinov and ASICS Turn Tabi Shoe Launch into a Visual Story

Kiko Kostadinov and ASICS just flipped the sneaker playbook with a tabi-split toe collaboration that feels more like art than a traditional campaign. Rather than run a typical series of product visuals, the London-based designer handed full creative reins to conceptual artist Ryan Trecartin, resulting in a tri-part experiential project built around imagery, film, and music that literally riffs on shoes. The core of the launch is a trio of new split-toe sneakers connected to Kostadinov’s long partnership with ASICS, now nearly a decade old. Each model in the series anchors one act of Trecartin’s multimedia rollout.

SHUSHU TONG Reimagines ASICS Sportstyle With A New Dreamy Silhouette

The ongoing dialogue between ASICS Sportstyle and SHUSHU TONG is back, although the energy feels different this time. Instead of revisiting their previous lace wrapped silhouettes, the two labels introduce a fresh sneaker form that leans into softness without leaving the performance world behind. The teaser images center on mesh textures, ribbon accents and a pale blush palette that signals SHUSHU TONG’s romantic instinct. ASICS provides the structured base, known for its comfort driven engineering, and the combination creates a silhouette that feels youthful, feminine and slightly surreal.