Aveda Aveda pure abundance™ volumizing shampoo

Aveda Aveda pure abundance™ volumizing shampoo - 1

Aveda Aveda pure abundance™ volumizing shampoo - 2

Aveda Aveda pure abundance™ volumizing shampoo - 3

Aveda pure abundance™ volumizing shampoo

Name: Aveda pure abundance™ volumizing shampoo
Brand: Aveda
SKU: A8601735
Price: 32.00 USD
Availability: InStock

Aveda

$32.00

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Product Insights & Style Tips

The Aveda pure abundance volumizing shampoo gives fine hair a light, lift-ready feeling. It clears product buildup and excess oil, letting strands reach new heights and appear 4X more voluminous. The Pure-Fume aroma blends jasmine, peppermint, palmarosa, ylang-ylang and other pure flower and plant essences for a fresh, wearable scent that lingers without overpowering.

Massage into wet hair, rinse and repeat as needed, then follow with Volumizing Conditioning Rinse. The formula is paraben-free, phthalate-free, silicone-free, and sulfate-free, and it’s vegan and Leaping Bunny Certified, made in the USA. Amaranth Seed Extract helps plump hair and reduce surface friction, enhancing volume with natural movement.

Aveda's plant-forward, cruelty-free ethos threads through this lightweight lift, aligning with a modern routine that favors breathability and ease. The Pure-Fume aroma, vegan status, Leaping Bunny certification and USA-made roots position the product as a daily staple for textured, fresh-looking hair that shifts from day to night.

Materials / Fabrication

Lightweight volumizing shampoo
Removes product buildup and excess oil in fine hair
Ideal for fine hair
Size: 6.7 oz
Fragrance: Pure-Fume aroma with jasmine, peppermint, palmarosa, ylang-ylang and other pure flower and plant essences
Key ingredient: Amaranth Seed Extract, distilled to the size of a peptide to plump hair and reduce surface friction for volume
Paraben-free; phthalate-free; silicone-free; sulfate-free
Vegan
Leaping Bunny Certified
Made in the USA
B Corp certification

Recommended Care

Massage into wet hair, rinse and repeat as needed
Follow with Volumizing Conditioning Rinse for best results
Avoid contact with eyes; rinse immediately if contact occurs
Because formula is free of parabens, phthalates, silicones, and sulfates, use a gentle routine and rinse thoroughly to prevent buildup
Store in a cool, dry place away from direct sunlight
If irritation or redness occurs, discontinue use and consult a doctor

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.