Aveda Aveda Thickening Tonic
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Aveda Thickening Tonic

Aveda

$37.00

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Product Insights & Style Tips

The Aveda Thickening Tonic feels plant-powered and confident, a quick lift that makes hair look fuller from roots to ends. Its botanically driven formula relies on certified organic amla fruit and wheat to boost thickness, while corn helps anchor the shape. At 96 percent naturally derived from plants, it stays away from petroleum minerals or water and makes a clean, breathing-in scent with Aveda's pure-fume aroma—the mix of rosemary, geranium, cinnamon and other floral and plant essences.

Shake well, spray thoroughly on towel-dried hair, comb through, then blow-dry and style as desired. Paraben-free; mineral oil-free; petrolatum-free; formaldehyde-free; synthetic fragrance-free; animal ingredient-free. Cruelty-free; Made in the USA. Price: 37.

Aveda is B Corp certified, signaling a commitment to social and environmental performance, accountability and transparency, and the product aligns with Nordstrom Responsible Brands criteria. This cruelty-free, USA-made tonic fits the brand's clean, plant-forward beauty language and everyday fullness.

Materials / Fabrication

  • Formula: 96 percent naturally derived from plants
  • Active ingredients include certified organic amla fruit and wheat
  • Corn helps hold a fuller style
  • Paraben-free
  • Mineral oil-free
  • Petrolatum-free
  • Formaldehyde-free
  • Synthetic fragrance-free
  • Animal ingredient-free
  • Cruelty-free
  • Made in the USA
  • B Corp certified
  • Meets Nordstrom Responsible Brands criteria
  • Aroma blends with organic rosemary, geranium, cinnamon and other plant essences

Recommended Care

  • Shake well before use
  • Spray evenly on towel-dried hair, then comb through
  • Blow-dry and style as desired
  • Avoid contact with eyes; rinse thoroughly if contact occurs
  • Store in a cool, dry place away from direct heat
  • Patch test prior to first use if you have sensitive skin or scalp

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About Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.