Balenciaga’s Hourglass Avenue Has Curves, Secrets and a Famous Address
The Balenciaga Hourglass Avenue bag looks perfectly at home beside a tangle of headphone cables. For its latest campaign, Balenciaga enlisted artist duo Hart Lëshkina to photograph and film Pierpaolo Piccioli’s design among vintage stereos, electric guitars and stacks of magazines. Maddi Waterhouse joins the cast, giving the softer take on the familiar curved bag an appropriately informal introduction. The mood is personal, a little nostalgic and refreshingly unconcerned with keeping a luxury accessory on a pedestal.
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