Bleach London BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color
Bleach London BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color - 1
Bleach London BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color - 2
Bleach London BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color - 3
Bleach London BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color - 4

BLEACH LONDON Super Cool Color 150ml - Proper Coper-No color

Bleach London

$16.00

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Product Insights & Style Tips

Bleach London's Super Cool Color in Proper Coper delivers a bold copper-brown that feels contemporary, not retro. The semi-permanent formula glides on without bleach, peroxide or ammonia, making color gentler on skin and strands. The shade reads deep brown-orange—rich, velvety, and warmly luminous—so it reads as a modern copper touch rather than a vintage tint. It wears with a soft fade, spanning roughly ten to fifty washes, giving you room to experiment before refreshing.

This 150 ml tube is versatile for all hair types and for face and body applications, allowing controlled, at-home use. The absence of harsh bleach or ammonia means less damage and sensitivity while still delivering saturated color. It can be dabbed as a brow or lash accent, painted onto skin for a sun-kissed glow, or run through a few strands to lift the overall tone. It stays visible through daily wear and eases back with each wash. Note: non-returnable for hygiene reasons.

Its vibe lives in Bleach London's streetwise, fashion-forward lineage, pairing well with minimalist neutrals or bold textures. Style notes: keep the rest of the look clean to let Proper Coper do the talking, or layer with a denim-heavy palette for a modern copper-highlight finish that feels current yet cool.

Materials / Fabrication

  • Semi-permanent hair dye
  • Shade: Proper Coper, deep brown-orange
  • Lasts between 10-50 washes
  • Formulated without bleach, peroxide or ammonia
  • Suitable for all hair types
  • Product is non-returnable for hygiene reasons
  • Brand: Bleach London, Face + Body line

Recommended Care

  • Perform a patch test before first use
  • Wear gloves during application and avoid contact with eyes
  • Apply color evenly; follow kit instructions for processing time
  • Rinse with cool water until the water runs clear
  • Use a color-safe, sulfate-free shampoo and conditioner to extend shade life
  • Avoid heat styling on freshly dyed hair for the recommended processing period
  • Store in a cool, dry place away from direct sunlight
  • If irritation occurs, discontinue use and consult a professional

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.