Brands / Bleach London / Beauty / Haircare / Bleach London Super Cool Color 150ml - White Heat-No color

Bleach London Bleach London Super Cool Color 150ml - White Heat-No color

Bleach London Bleach London Super Cool Color 150ml - White Heat-No color - 1

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Bleach London Super Cool Color 150ml - White Heat-No color

Name: Bleach London Super Cool Color 150ml - White Heat-No color
Brand: Bleach London
SKU: 152152851
Price: 16.00 USD
Availability: InStock

Bleach London

$16.00

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Product Insights & Style Tips

Bleach London Super Cool Color in White Heat channels that crisp, modern cool blonde energy the brand is known for. This face plus body semi-permanent dye is ideal for bleached hair and suitable for all hair types, offering a temporary lift that washes out after a few shampoos. White Heat reads icy and polished, a non-warm blonde that feels contemporary rather than brassy.

On the practical side, it lasts for up to three washes, so you can test the look without a long-term commitment. For longer or thicker hair, you may need more than one pack to keep the tone even. The product is non-returnable for hygiene reasons, so plan a careful patch test first. It sits on the surface and is easy to refresh with a reapplication when the mood shifts.

This is quintessential Bleach London energy - bold, playful, and instantly photogenic. White Heat feels like a fast fashion hair update you can lean on, transitioning from street-style cool to polished evening looks as needed. It pairs well with minimalist neutrals or saturated prints, and serves as a quick mood lift between dye sessions, keeping the conversation about color current without sacrificing everyday wearability.

Materials / Fabrication

Semi-permanent hair dye
Ideal for bleached hair
Suitable for all hair types
Lasts for up to three washes
May require more than one pack for long or thick hair
Shade: White Heat is a cool-blonde shade
Non-returnable for hygiene reasons

Recommended Care

Follow packaging directions for application and processing time
To help preserve color, wash with cool or lukewarm water and use a color-safe, sulfate-free shampoo
Avoid prolonged exposure to heat and direct high heat styling right after application
Limit washing frequency to extend color life
Store in a cool, dry place away from direct sunlight

Style Check

Aesthetics: 8/10

Bold, editorial energy from a compact dye that leans into a cool blonde palette. The stark white heat concept, clean typography, and glass-like bottle read as fashion-forward and premium. Its minimal branding channels a lab-chic vibe that can anchor dramatic hair moments or contrast with saturated wardrobe color for high impact.

Craftsmanship: 7/10

Packaging appears sturdy and practical, with a secure cap and clean label that communicates reliability more than luxury. The container suggests decent viscosity and precise dispensing, while the absence of visible flaws in the image hints at thoughtful construction. This is solid mass-market craftsmanship, not a couture color system, yet well executed.

Affordability: $$$

Value feels justified for a compact, fashion forward dye with a short wear window, delivering editorial potential without long-term commitment. The price aligns with its design and branding, offering versatile use across hair and body for experimental looks. For those seeking a bold, temporary accent, this is a smart, accessible choice.

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.