Bobbi Brown Intensive Serum Foundation 40/30

Bobbi Brown Intensive Serum Foundation 40/30 - 1

Bobbi Brown Intensive Serum Foundation 40/30 - 2

Bobbi Brown Intensive Serum Foundation 40/30 - 3

Intensive Serum Foundation 40/30

Name: Intensive Serum Foundation 40/30
Brand: Bobbi Brown
SKU: sku137890455
Price: 82.00 USD
Availability: InStock

Bobbi Brown

$82.00

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Product Insights & Style Tips

The Bobbi Brown Intensive Serum Foundation 40/30 is makeup with the soul of skincare—a plush, breathable formula that feels like your favorite hydrating treatment but wears with the confidence of a polished, second-skin finish. Powered by a surge of Cordyceps and an amplified suite of skin-loving actives, this liquid foundation comes with the sort of weightless, luminous coverage that makes skin look awake, dewy, and just a touch more alive. The finish leans radiant but not shiny, and the texture glides on silkily, smoothing as it goes and leaving you with that quietly perfected look NY girls chase: healthy, bouncy, next-level real.

This serum foundation moves with you—flexible coverage that sits comfortably all day without slipping into lines or fading out before after-dark plans. The medium-to-full build melds into the skin so you can go minimal and sheer, or layer up where you want amplified polish, all while the formula resists caking or creasing. It stays color-true, adapting naturally as you transition from daylight hustle to night-out glow. With no parabens, phthalates, or other heavy additives in the mix, this is Bobbi Brown’s signature: clean, unfussy, real-skin beauty that doesn’t compromise on performance.

Think of it as your skin—but supercharged, echoing the current beauty zeitgeist that blends skin care with statement-making bases. Paired with Bobbi Brown’s minimalist, NY-rooted heritage, the Intensive Serum Foundation ticks all the boxes for those tuned into refined, smartly luxurious essentials that blur the line between “done” and undone.

Materials / Fabrication

Serum-powered skin-energizing foundation
Formulated with 10x Cordyceps
Free of parabens, phthalates, sulfates, sulfite, mineral oil, alcohol, formaldehyde, petrolatum, triclosan
Delivers skincare benefits for smoother, plumper, more radiant skin
Fuller coverage formulation
12-hour non-caking, non-creasing, color-true wear

Recommended Care

Store in a cool, dry place away from direct sunlight to preserve active ingredients.
Keep bottle tightly closed when not in use to prevent oxidation.
Use clean hands, brushes, or sponges to maintain product hygiene.
Avoid exposing product to excessive heat or humidity.
If any irritation occurs, discontinue use and consult a dermatologist.

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About Bobbi Brown

Bobbi Brown is a leading beauty brand celebrated for its approach to natural-looking makeup and glowing skin. Founded by renowned makeup artist Bobbi Brown in 1991, the brand revolutionized the cosmetics industry with its range of versatile, skin-tone-correct foundation shades and effortless, wearable products. The assortment includes cult-favorite foundation sticks, multitasking concealers, eye palettes, blushes, lipsticks, and complexion essentials, as well as skincare specifically formulated to prep and perfect the skin before makeup. Bobbi Brown is recognized for empowering shoppers to enhance their individual beauty with products that prioritize comfort, blendability, and a polished finish—making it a staple for both makeup minimalists and enthusiasts seeking elevated, foolproof essentials.