Boux Avenue Boux Avenue Addison plunge bra in deep blue
Boux Avenue Boux Avenue Addison plunge bra in deep blue - 1
Boux Avenue Boux Avenue Addison plunge bra in deep blue - 2
Boux Avenue Boux Avenue Addison plunge bra in deep blue - 3
Boux Avenue Boux Avenue Addison plunge bra in deep blue - 4

Boux Avenue Addison plunge bra in deep blue

Boux Avenue

$66.00 10% OFF

$59.50

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📦 Shipping Information:

Free U.S. standard shipping on eligible ASOS orders over $75. Sold and fulfilled by ASOS, with final pricing, availability, and delivery details confirmed at checkout. shipping and returns information

Product Insights & Style Tips

The Addison plunge bra in deep blue channels Boux Avenue's sleek, contemporary lingerie vibe. Plunge style with non-padded cups and underwire support delivers a confident lift, while adjustable straps let you dial in the exact fit. The deep blue shade feels rich and versatile, ready to vanish under everything from soft knits to sheer tops.

A back hook-and-eye closure keeps the line clean and secure through the day. The cut hugs close to the torso, offering shape without bulk, and the adjustable straps adapt to different shoulders and busts. Nipple covers not included means you can choose your preferred coverage or layering; it reads clean beneath blouses, sweaters, or a blazer, and transitions easily from desk to dinner.

Boux Avenue makes approachable lingerie that still feels polished. Addison's plunge silhouette nods to current trends toward visible lingerie under outerwear, while the deep blue provides a versatile anchor for denim, satin, or monochrome looks.

Materials / Fabrication

  • Plunge style
  • Non-padded cups
  • Underwire support
  • Adjustable straps
  • Hook-and-eye closure
  • Nipple covers not included

Recommended Care

  • Hand wash gently in cold water with a mild detergent.
  • Do not wring or twist; press to remove excess water.
  • Line dry or lay flat away from direct heat.
  • Avoid machine washing and drying to preserve elasticity and hardware.

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About Boux Avenue

Boux Avenue is a London-based lingerie brand launched in 2011 by Theo Paphitis Retail Group, bringing everyday and special occasion intimates into a modern, accessible fold. The label specializes in lingerie, sleepwear, swimwear, and activewear, with a robust range of bras, knickers, bodysuits, and lounge separates designed in-house by a dedicated London team. Boux Avenue emphasizes fit, comfort, and supportive silhouettes across sizes, while offering seasonal coordinated sets and versatile basics that pair with both casual looks and on-trend outfits. The brand's aesthetic leans contemporary, with clean lines, pretty detailing, and a focus on confidence and versatility for the modern woman, making it a reliable stop for everyday essentials and statement pieces.