Boux Avenue Boux Avenue floral balconette bra in purple-Multi
Boux Avenue Boux Avenue floral balconette bra in purple-Multi - 1
Boux Avenue Boux Avenue floral balconette bra in purple-Multi - 2
Boux Avenue Boux Avenue floral balconette bra in purple-Multi - 3
Boux Avenue Boux Avenue floral balconette bra in purple-Multi - 4

Boux Avenue floral balconette bra in purple-Multi

Boux Avenue

$78.00 35% OFF

$50.70

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📦 Shipping Information:

Free U.S. standard shipping on eligible ASOS orders over $75. Sold and fulfilled by ASOS, with final pricing, availability, and delivery details confirmed at checkout. shipping and returns information

Product Insights & Style Tips

The Boux Avenue floral balconette bra in purple-multi bursts with a romantic botanical print that feels fresh and current. The balconette silhouette lifts the neckline with a clean, wearable line, while non-padded cups keep the shape light and natural. Underwire support yields gentle lift, and adjustable straps let you dial in the fit to your frame.

Back closure uses a hook-and-eye, secure and easy to tailor around the band. The underwire shape with adjustable straps steadies the bust and centers it under everything from knit tees to lightweight blouses, so you move through the day with a smooth, confident line. Nipple covers not included.

Boux Avenue leans into feminine, accessible lingerie with a botanical edge; this piece channels that mood, offering romance and versatility that reads chic from day looks to evening layers.

Materials / Fabrication

  • Floral design
  • Non-padded cups
  • Underwire support
  • Adjustable straps
  • Hook-and-eye closure
  • Nipple covers not included

Recommended Care

  • Hand wash cold with a mild detergent; do not wring
  • If machine washing, use a mesh lingerie bag on a delicate cycle with cold water
  • Do not bleach; avoid fabric softeners
  • Lay flat or hang to dry away from direct heat
  • Do not iron; if steaming, hold at a safe distance from the fabric to preserve shape

Fit Notes

  • Balconette silhouette with non-padded cups and underwire support for lift and shape.
  • Adjustable straps and a hook-and-eye closure allow a customizable fit at the shoulders and band.
  • Nipple covers not included.

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About Boux Avenue

Boux Avenue is a London-based lingerie brand launched in 2011 by Theo Paphitis Retail Group, bringing everyday and special occasion intimates into a modern, accessible fold. The label specializes in lingerie, sleepwear, swimwear, and activewear, with a robust range of bras, knickers, bodysuits, and lounge separates designed in-house by a dedicated London team. Boux Avenue emphasizes fit, comfort, and supportive silhouettes across sizes, while offering seasonal coordinated sets and versatile basics that pair with both casual looks and on-trend outfits. The brand's aesthetic leans contemporary, with clean lines, pretty detailing, and a focus on confidence and versatility for the modern woman, making it a reliable stop for everyday essentials and statement pieces.