Boux Avenue Boux Avenue ribbed heart bralet in gray heather
Boux Avenue Boux Avenue ribbed heart bralet in gray heather - 1
Boux Avenue Boux Avenue ribbed heart bralet in gray heather - 2
Boux Avenue Boux Avenue ribbed heart bralet in gray heather - 3
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Boux Avenue ribbed heart bralet in gray heather

Boux Avenue

$35.00

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📦 Shipping Information:

Free U.S. standard shipping on eligible ASOS orders over $75. Sold and fulfilled by ASOS, with final pricing, availability, and delivery details confirmed at checkout. shipping and returns information

Product Insights & Style Tips

Boux Avenue ribbed heart bralet in gray heather sets a mood that is soft, cheeky, and effortlessly cool. The ribbed, stretchy fabric carries a tactile texture, while the gray heather shade keeps the look grounded and wearable. A heart design and delicate lace trim add a hint of romance without tipping into fussy. It feels easy to slip into, day or night.

Non-padded cups with an elasticated underband deliver a secure, comfortable hold that moves with you. Adjustable straps let you dial in the lift and fit, while the pull-on style keeps lines clean under knits or tees. The bralet provides gentle shape under sheer tops, and the rib texture adds subtle interest to a simple layer. It reads as casually chic rather than purely lingerie.

As a Boux Avenue piece, it slots into the label's easygoing yet flirtatious mindset for lingerie that doubles as everyday wear. The heart motif and lace trim speak to playful femininity, while the gray palette keeps it versatile with denim, tailoring, or slip skirts. Wear it peeking from beneath a blazer for a mood that blends streetwear edge with quiet luxe.

Materials / Fabrication

  • Heart design
  • Non-padded cups
  • Elasticated underband for a secure fit
  • Adjustable straps
  • Pull-on style
  • Lace trim

Recommended Care

  • Hand wash cold with a mild detergent
  • Do not wring or twist; reshape gently and lay flat to dry
  • Avoid bleach and fabric softeners
  • Line dry away from direct heat or sunlight

Fit Notes

  • Non-padded cups with an elasticated underband provide a secure fit.
  • Adjustable straps let you customize the shoulder fit.
  • Ribbed fabric with lace trim adds texture and a feminine finish.
  • Pull-on style allows easy wear.

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About Boux Avenue

Boux Avenue is a London-based lingerie brand launched in 2011 by Theo Paphitis Retail Group, bringing everyday and special occasion intimates into a modern, accessible fold. The label specializes in lingerie, sleepwear, swimwear, and activewear, with a robust range of bras, knickers, bodysuits, and lounge separates designed in-house by a dedicated London team. Boux Avenue emphasizes fit, comfort, and supportive silhouettes across sizes, while offering seasonal coordinated sets and versatile basics that pair with both casual looks and on-trend outfits. The brand's aesthetic leans contemporary, with clean lines, pretty detailing, and a focus on confidence and versatility for the modern woman, making it a reliable stop for everyday essentials and statement pieces.