Brioni Panama hat
Brioni
$795.00
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Available from Mytheresa | Free Shipping On US Orders $400+ 
Product Insights & Style Tips
The Brioni Panama hat draws in that rarefied ease only true Italian elegance can conjure—sun-soaked afternoons, Amalfi coastlines, and aperitifs under cloudless skies. Woven from 100% polylactide, it has a crisp, lightweight structure that reads impossibly refined, while the ivory crown and subtle light blue detailing deliver a whisper of modernity within a classically tailored silhouette. At first touch, it’s clear this is not just a summer hat, but a collector’s object—meticulous, featherlight, and supremely considered, right down to the soft luster running through the weave.
Brioni leans into practicality with quiet confidence here: the Panama sits just so, holding its shape without pressing or pinching, striking a balance between effortless drape and clean lines. The interior band brings gentle support, comfortably accommodating a full day’s wear, whether thrown on with a linen suit or easing into a weekend brunch moment. The included dust bag speaks to travel—this is a piece you’ll carry from city escapes to seaside vistas, layering over sundresses, tailoring, or breezy shirting as you please, always maintaining its grace through shifting light and occasion.
Brioni’s take on the Panama hat feels both steeped in tradition and alert to now—elevating a menswear staple into universal territory. With Italian craftsmanship behind every stitch, the effect is pure sprezzatura, quietly signaling taste and discernment no matter your latitude.
Materials / Fabrication
- Material I: 100% polylactide
- Material II: 100% polyester
- Designer color name: Ivory/Light Blue
- Includes dust bag
- Made in Italy
Recommended Care
- Do not wash—avoid exposure to water or excessive moisture.
- Spot clean gently with a soft, dry cloth if needed.
- Store in the provided dust bag when not in use to prevent dust and damage.
- Keep away from direct sunlight and heat to maintain color and shape.
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About Brioni
Brioni is a distinguished Italian menswear brand renowned for its luxury tailoring and impeccable craftsmanship. Established in Rome in 1945, the brand has become synonymous with sophisticated elegance and masterful design in high-end menswear. Brioni offers a range of categories including bespoke suits, ready-to-wear apparel, footwear, and accessories. Known for its artisanal approach and attention to detail, Brioni has dressed Hollywood icons and global leaders, maintaining a reputation for timeless style and quality. For those seeking to invest in refined sartorial excellence, Brioni provides elevated wardrobe essentials that balance tradition with modernity, making it a quintessential choice for discerning fashion enthusiasts.