Citizen Promaster Land Eco-Drive Rubber Strap Watch, 43.9mm
Citizen
$695.00
📦 Shipping Information:
Available from Nordstrom | Free standard shipping on qualifying US orders 
Product Insights & Style Tips
The Citizen Promaster Land Eco-Drive Rubber Strap Watch channels rugged, go-anywhere chic. A debossed rubber strap frames a 43.9mm stainless steel case, while an industrial-looking rectangular digital dial inset hosts the perpetual calendar, alarm and timer. The sapphire crystal face with Super-LumiNova hands keeps it legible from morning meetings to midnight trails, powered by the three-hand Japanese Eco-Drive U822 solar movement and exposure to sunlight.
On the wrist it sits substantial but balanced, thanks to the 22mm band width and an adjustable buckle. It reads at a glance with the year, day, date and month digital indicator, plus a power-reserve indicator and a subdial. The compass bezel adds orientation, and the 200-meter water resistance handles rain, waves, and urban exploration with ease. Layer it with a shell or denim jacket and it moves from desk to outdoors without missing a beat.
Citizen’s ProMaster line fuses rugged utility with refined tech, pairing Eco-Drive convenience with Made in Japan accuracy for a versatile daily companion.
Materials / Fabrication
- Debossed rubber strap
- Industrial-style pushers
- Rectangular digital dial inset
- Perpetual calendar, alarm and timer
- Measurements: 43.9mm case; 14mm case depth; 22mm band width
- Strap/closure: Rubber strap with adjustable buckle closure
- Movement: Three-hand Japanese Eco-Drive U822 solar movement
- Solar movement: powered by sunlight or artificial light
- Complications: Multiyear-time, day, date and month digital indicator; function-select subdial; power-reserve indicator
- Water resistance: 20 ATM (200 meters)
- Sapphire crystal face
- Materials: Stainless steel/rubber
- Made in Japan
Recommended Care
- Regularly expose the watch to natural or artificial light to maintain charge; avoid long periods in darkness.
- Wipe with a soft, damp cloth; avoid harsh cleaners or solvents.
- Rinse with fresh water after exposure to saltwater or chlorinated water; dry thoroughly.
- Avoid strong magnetic fields and extreme temperatures to protect movement and seals.
- Have the watch serviced as recommended by the manufacturer to ensure water resistance and movement performance.
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About Citizen
Citizen is a globally recognized brand specializing in timepieces and watchmaking innovation. Known primarily for its extensive range of men’s and women’s watches, Citizen has established itself as a leader in the watch industry, offering collections that blend elevated design with cutting-edge technology, including its signature Eco-Drive models powered by light. The brand covers categories from classic dress watches and chronographs to sportier, water-resistant options, appealing to both everyday wearers and collectors who value reliable craftsmanship. With a decades-long heritage and reputation for technological advancements, Citizen remains a go-to destination for shoppers seeking thoughtfully designed, durable watches that offer both style and performance.