Brands / FARM Rio / Clothing / Dresses / Scalloped cutout linen midi dress

Scalloped cutout linen midi dress

Name: Scalloped cutout linen midi dress
Brand: FARM RIO
Price: 298.00 USD
Availability: SoldOut

FARM RIO

$298.00

Sold Out

Product Insights & Style Tips

The FARM RIO Scalloped Cutout Linen Midi Dress effortlessly encapsulates the essence of summer chic. With its playful scalloped cutouts, this piece breathes new life into the classic midi silhouette, transforming it into a statement of carefree elegance. Cut from breathable linen, it’s the kind of fabric that catches the light and air with ease, offering a whisper of movement that feels just right for sun-soaked adventures. The dress stands as a testament to FARM RIO’s knack for infusing joyful vibrance into everyday style.

When it comes to wearability, this dress moves seamlessly through day-to-night transitions, embodying a breezy confidence that adapts to your every stride. The midi length provides just enough elegance to glide from brunch gatherings to evening affairs, while the linen’s natural texture drapes gracefully, balancing structure with flow. Those scalloped cutouts? They’re a highlight—revealing hints of skin and flashing a hint of playful sophistication. Pair it with strappy sandals for a stroll by the seaside or elevate with sleek mules for an evening out; it carries your look with ease and flair.

Materials / Fabrication

Scalloped cutouts
Classic midi silhouette
Breathable linen fabric
Exclusively at The Cool Hour

Recommended Care

Machine wash in cold water on a gentle cycle.
Use mild detergent to preserve fabric integrity.
Hang or lay flat to dry to prevent shrinking.
Iron on low setting if needed, while fabric is slightly damp.

Style Check

Aesthetics: 8/10

The scalloped cutouts and playful silhouette offer a refreshing take on the classic midi dress, ideal for a modern, fashion-savvy audience. The soft linen drapes elegantly, evoking a relaxed yet chic summer vibe that commands attention without overwhelming—perfect for both casual outings and more refined gatherings.

Craftsmanship: 8/10

The dress exhibits quality craftsmanship with clean seams and a refined cut that enhances its overall silhouette. The use of breathable linen suggests comfort and sophistication, though details like stitching visibility and finish quality could offer a closer look to further validate its premium nature.

Affordability: $$$

While priced at $298, which leans towards the high end for casual wear, the unique design and quality materials offer a fair justification. However, the price may still limit accessibility for some, making it feel slightly premium rather than exclusively high-end based on broader market comparisons.

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FARM Rio Spring 2026 Campaign “As Cariocas” Celebrates Rio Style

FARM Rio unveils its Spring 2026 campaign titled “As Cariocas,” celebrating the spirit of Rio de Janeiro through the brand’s signature tropical dresses, colorful prints, and relaxed resort silhouettes. Photographed across the Brazilian city that inspired the label, the campaign reflects the everyday rhythm and vibrant surroundings that have shaped FARM Rio’s design identity since its founding. The Spring 2026 collection highlights flowing dresses, bold botanical patterns, and lightweight pieces designed for warm weather wardrobes. Through the “As Cariocas” campaign, the brand returns to its roots in Rio while presenting the joyful energy of Brazilian style to a global audience, reinforcing the connection between place, culture, and fashion.

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Farm Rio’s Autumn 2025 arrivals feel like a seasonal pivot without losing the brand’s unmistakable joy. The collection reads as a conversation between tropical nostalgia and the mood of early fall, with prints that move from saturated and sun soaked toward deeper palettes. There is a warmth in the styling that stays true to the brand’s Rio based origin while introducing details suited for cooler months. Dresses in longer lengths and fluid shapes sit next to lightweight knits that invite layering. The effect is a smoother transition from the brand’s familiar resort leaning identity into something more grounded. It carries the same energy that made Farm Rio a global favorite yet speaks in a calmer seasonal register.

About FARM Rio

Founded by designer Katia Barros, FARM Rio is a contemporary fashion label where urban-beach lifestyle meets modern, youthful design. Drawing inspiration from the colorful and vibrant spirit fo Rio de Janeiro, FARM Rio does a fun take on contemporary bohemian style. Think progressive free-spirited silhouettes meets edgy Brazilian aesthetics. Shop the latest collection from FARM Rio, ranging in dresses to skirts, jumpsuits, pants, tops and jackets.