GUESS Spring/Summer 2026 Campaign, Baroque Reverie and Key Pieces
The “A Baroque Reverie” campaign reimagines classic Americana with a late‑’90s sensibility. Photography by Eli Russell Linnetz and design direction by Nicolai Marciano combine crystal chandeliers, painted backdrops, and candlelit scenes to evoke a romantic yet edgy energy. The campaign emphasizes womenswear while presenting menswear with relaxed tailoring and leather shirts paired with ties. Ethereal fabrics like chiffon and satin mix with tougher textures, creating a layered, undone aesthetic. GUESS’s global campaign complements this with Chiara Ferragni as the face, appearing across digital and print platforms. This campaign ties brand heritage to contemporary femininity and showcases bold bags and signature denim alongside refined silhouettes.
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