Helsa Justin Knit Bra

Name: Helsa Justin Knit Bra
Brand: Helsa
Price: 98.00 USD
Availability: InStock

Helsa

$98.00

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Product Insights & Style Tips

The Helsa Justin Knit Bra is the epitome of understated elegance, a whisper of Scandinavian minimalism with a modern twist. Made from a sumptuous blend of viscose and polyester, the semi-sheer knit fabric feels luxuriously soft against the skin, providing a gentle embrace that flatters without fuss. Its neutral palette embodies the chic restraint of Nordic design, offering a seamless blend of comfort and sophistication that transcends trends.

With an elastic underband that hugs your form, this unpadded piece moves with fluid grace, making it a versatile foundation for any ensemble. Slip it on solo for a serene lounge moment or layer it beneath billowing tops and structured blazers. The simplicity of its pull-on design caters to effortless transitions, adapting seamlessly from leisurely afternoons to curated layered looks. This knit bra carries your style with an innate ease, maintaining its allure across diverse settings.

Helsa's approach channels timeless minimalism, offering a piece crafted with an eye for subtlety and elegance. The Justin Knit Bra is an homage to effortless style, capturing the graceful essence of Scandinavian heritage while remaining firmly rooted in the now. A true wardrobe staple, it invites you to embrace the art of simplicity.

Materials / Fabrication

Soft blend of 82% viscose and 18% polyester
Semi-sheer knit fabric
Elastic underband for a secure fit
Pull-on design
Inspired by Scandinavian heritage

Recommended Care

Hand wash in cold water with mild detergent to preserve fabric integrity.
Do not bleach to avoid damaging fibers.
Lay flat to dry to maintain shape and fit.
Avoid tumble drying to prevent shrinkage.
If necessary, use a cool iron on the reverse side.

The Helsa Moodboard

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Helsa’s Drop 18 lands with an energy that feels grounded and unfussy, and the focus on furs and joggers gives this release a different kind of winter rhythm. The visuals show long silhouettes that move with the street, coats with soft pile that feels protective, and joggers that sit with a tailored calm instead of gym wear attitude. The palette stays close to the earth, with creams, tawny browns and muted neutrals that echo the season without falling into nostalgia.

Elsa Hosk’s HELSA 70s Fall Drop Revives 70s Elegance

The Helsa 70s FALL collection plays like a cinematic ode to the golden decade, brought to life through Elsa Hosk’s own filter of modern elegance. Shot in the California desert, the campaign leans into freedom, sensuality, and strength, three themes that defined the original 70s but now feel entirely refreshed. The location, an architectural gem cast against endless sky, sets the tone for clothes that live between nostalgia and relevance. Tailored jackets cinched with commanding belts, liquid silks that move in sync with the body, and buttery suedes that whisper of time and wear speak to the collection’s balance of history and modern polish.

About Helsa

Helsa is a womenswear fashion brand that was launched by former Victoria’s Secret Angel, Elsa Host. Drawing inspiration from the Swedish word for health (halsa), Hosk’s Helsa brand features a range of timeless pieces with a touch of chic minimalism. Think fashion essentials you can easily incorporate into your daily wardrobe with ease. Shop the latest collection from Helsa, ranging in knitwear, dresses, pants, skirts, tops and accessories.