Rowan Strapless Floral Applique Bodycon Midi Dress
HELSI
$535.00
📦 Shipping Information:
Free U.S. standard shipping on qualifying Neiman Marcus orders over $300. Sold and fulfilled by Neiman Marcus, with final pricing, availability, and delivery details confirmed at checkout. 
Product Insights & Style Tips
The Rowan Strapless Floral Applique Bodycon Midi Dress from HELSI channels modern romance with a punch of artful florals. A bodycon silhouette hugs the figure, while bold floral appliqué climbs the structured bodice for sculptural pop. The built-in boning anchors the line at the bust, and the sweetheart strapless neckline keeps the decolletage on display. A back slit and concealed back zip closure finish the line cleanly, with polyester and a matching lining giving the drape weight and polish across the about 40 inch length.
Wearability comes easy with the Rowan, where the boning keeps the strapless neckline steady and the bodycon shape skims without feeling restrictive. The concealed back zip preserves a smooth silhouette from bust to hem, while the back slit adds movement for steps and turns. The lined interior keeps the skin smooth and comfortable, so this midi can move from day events to evening occasions with equal ease.
HELSI leans into bold florals and sculptural silhouettes, and Rowan channels that mood with modern precision. The floral appliqué reads as wearable art against a sleek, timeless base, a vibe the brand has become known for in contemporary party dressing.
Materials / Fabrication
- Bodycon silhouette
- Bold, contrasting floral appliqué
- Structured bodice with built-in boning
- Sweetheart neckline
- Strapless
- Back slit
- Concealed back zip closure
- Outer fabric: Polyester
- Lining: Polyester
- Imported
- Length: about 40 inches from shoulder to hem
Recommended Care
- Dry clean only
- Do not iron directly over floral appliqué; use a steamer to remove wrinkles
- Store hanging in a garment bag to protect shape and embellishments
- Avoid heat and prolonged sunlight to preserve fabric and embellishments
Fit Notes
- The bodycon silhouette hugs the figure with a structured bodice and built-in boning for shape.
- Strapless design with a sweetheart neckline, back slit, and a concealed back zip for a clean, secure closure.
- About 40 inches from shoulder to hem, a midi length, with a polyester lining for smooth drape.